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Strategic Research & Advisory
No one can match our laser-like focus and deep coverage of China’s technology ecosystem, combined with the executive-level resources we dedicate to strategic research engagements. This is a clear advantage over typical market research firms and general consulting companies. We have real world experience running businesses in wireless and IC industries, in-depth insights into China and Asia (our professionals average +10 yrs Asia exp.) and our engagement managers have been running successful, high value, consulting projects for ~10 years. So we know what it takes to lead successful business development programs in Asia.
We have options tailored to different goals and budgets.
STRATEGIC MARKET RESEARCH
Our most robust, “high touch” engagement, aimed at companies planning to develop new markets in China or Asia. Our teams are comprised of former senior company executives and seasoned industry analysts and field research staff. A typical engagement is 3-6 months and involves some combination of market risk assessment, competitor intelligence, strategic advisory and follow-up assessment to determine whether goals are being met.
Characteristics of Strategic Market Research, geared toward multinational corporations.
- Project Methodology: Multiphase – overlapping phases with rigorous hypothesis testing.
- Client Interaction: Collaborative – "high touch" process. Weekly calls, weekly meeting summaries, monthly reports, in-person final presentation accompanied by report detailing findings.
- Project Resources: Projects led day to day by executives that have directed new business development programs (with particular experience in wireless and chip industries).
- Client Objective & Intent: Serious intent to launch new business into new markets, or execute a strategy overhaul within existing business units.
- Results: Identify and answer the critical questions required to develop programs to penetrate new markets.
CUSTOM MARKET INTELLIGENCE
Designed to identify and assess new or developing opportunities in the market, this sector intelligence is targeted at institutional investors and multinationals looking to drill down on a sector or company. Our market intelligence engagements are tailored toward clients that prefer a standalone report and have shorter timelines, usually 4-6 weeks.
Characteristics of Custom Market Intelligence, suitable for institutional investors and multinational corporations.
- Project Methodology: Sequential – surveys or interviews conducted and synthesized in report.
- Client Interaction: Periodic calls and notes to report achievement of key milestones.
- Project Resources: Primarily led by a team of highly qualified market research specialists.
- Client Objective & Intent: Exploratory.
- Results: Market intelligence that provides foundation for assessing risks and opportunities of investment.
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