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China-Focused Technology Insights
RedTech's team of experienced industry executives and analysts delivers unique, actionable insights matched with best-in-class China tech research capabilities. Our sector intelligence reports deliver in-depth analysis of trends shaping China’s technology marketplace. On the hardware side we have a bias toward opportunities created from tighter integration of telecom services and mobile Internet platforms like smartphones and tablet PCs. This coverage dovetails with our Digital Living market intelligence, which tracks the evolution of SNS, online video, microblogs and niche e-commerce, and identifies the strategic opportunities and risks for investors and companies.
We deliver our insights through three verticals that are bundled.
RESEARCH PRACTICE
Research Reports: Drill down on a sector or company, with a with a bias toward telecom services, handset, tablet PC and the emerging digital content and digital living industries (i.e. SNS, online video, microblogs, group buying and e-commerce). Requests accepted and encouraged. ~25-30 pages. Monthly.
Research Notes: Insight and analysis of noteworthy data, trends & news in China tech, with a bias toward the same industries listed above. 1-2 pages. 1-2x per month.
Chart Books: Chart-driven data trackers that follow key performance metrics and trends in telecom and LCD TV. 20-30 pages. Chart-driven. Two per quarter.
Website Access: The RedTech website gives clients access to all our prior primary research, as well as a fast-growing database of secondary research and translated news briefs.
CHANNEL INTELLIGENCE PRACTICE
Channel Trends: A highly proprietary snapshot of issues affecting the electronics supply chain, from production of the iPad at Hon Hai to checking the order flow from Mediatek or touching base with component suppliers. We use these check ups to determine the ability of companies to meet their projections. 1-2 per month.
Channel Trends: Delivered outside of the normal schedule, when extremely time sensitive feedback is needed by clients that are highly sensitive to market rumors. Event driven, delivered as warranted.
TRENDS & SURVEYS PRACTICE
Digital Home Survey: Quarterly consumer survey to track the ways in which Chinese consumers are using technology. Includes details on brand preference, budgets and purchasing plans. Executed primarily in China's faster growing 'small' cities (~1mn population). Note: Rolls out in Q2-2011.
Quarterly Ad Buyer Focus Group: We interview senior ad buyers in China to keep on top of digital ad budget trends, i.e. spending for online video, mobile ads, in-game ads, SNS, microblog, etc. These regular focus groups keep us a step ahead of trends in ad budget and marketing strategies that will eventually affect some of the biggest Internet names in China. Note: Rolls out in Q4-2011.
Custom Vertical Surveys: Proprietary surveys developed in collaboration with clients. This service is an optional, value added service that is conducted as an independent project outside of the standard research bundle. Note: Available now.
Note on Principal Access
Monthly calls are also included with Michael Clendenin or a senior analyst to dig deeper into any particular subject of interest.
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